We were lucky to be able to attend a concert by ‘the legend’, B. B. King a few days ago. Along with hearing some great music and fun stories, I came away with a new thought running through my mind that helped me understand something about why ImagiLearning has something to offer our clients that many others just don’t have. I’ll explain.
The warm-up band for B. B. King was a really good, local Blue’s band, made of of some really good musicians. They started out strong and by the end of their 30 minute set they had the audience up and clapping, having a great time with the music. Then we had the brief intermission while the stage was reset for B. B. King’s band.
Without any fanfare or even introduction, the intermission ended with a guy in a black suit, slowly walking across the stage carrying a saxophone. He walked slowly, and was hunched so far over, I began to wonder if the poor guy was going to make it to the mike. He didn’t look up, but slowly tipped the microphone to face his horn, and then he began. The crowd went quiet. I mean ‘deadly’ quiet. Every eye in the place was on the horn player, and the look in every eye was one of awe. The sound that came out of that horn was something similar to what we heard from the warm-up band, but then again, it was nothing like it all.
After a few minutes, the rest of the band came on stage…a drummer, keyboard, electric bass and electric guitar, and four or five other horns you would expect to have around for the Blues. The first tune was one that allowed showcased each musician, giving them each a long solo, as well as plenty of opportunity to ‘jam’ and just have some fun. It was at that point that I began to understand.
The warm-up band was excellent, and made up of very talented Blues’ musicians. One was a music director who played the horns. Another was a “preacher” who played the keyboard. Another was an “IT” guy who played drums. Their first CD had just been released, and it was clear they were doing some good things.
The old, slow guy with the saxophone? He was a Blue’s sax player. That’s it. For the past 35 years he had played more than 250 nights a year with B. B., but he had played Blues since he was about 7 years old. That’s what it did. It’s who he was.
The guitar player, was a Blue’s guitar player. That’s all he did. Since around the age of 8 he had played Blues in any club that would have him, and if you named any Blues tune you could think of, he’d play it.
There was not one person in that band who was a “[fill in the blank] who also played the Blues”. This is all they did. Their lives were about their music, and a day didn’t pass in which they did not play their music.
The result was something that was felt as soon as the first saxophone player blew his first note into that microphone. It was the difference between a group of people who “played” the Blues, and who “lived” the Blues.
That is the thought that has stuck in my mind since the concert. There are a lot of companies who create eLearning and training, and do some very good things with what they create. Some of them are “marketing” companies who have gotten into eLearning and training. Some of them are “technical” companies who have gotten into eLearning and Training. Some are “HR” companies, others are “event” companies…the variety is big, and the reality is that many of them do create some very good things.
What hit me is that ImagiLearning is ‘just’ an eLearning and training company. It’s all we have done, and it’s what we do. We’ve not added eLearning and training to our previous skill-set and business model. We’ve been doing learning and training for as long as we’ve been around, and the only real change we’ve made is to add some new tools as we’ve moved forward.
We’re not all fancy and big, and don’t spend a lot of time and energy on marketing and promotion, hoping to get a big round of applause from the crowd. We just do our best to take all of our years of experience in practice in learning and training, and create one whale of an experience.
I invite you to talk with us and experience the ImagiLearning difference.