Instructional Design

Writing about TL.

Just before opening my word processor to write this morning’s chapter, I received an email with an invitation to download another new free eBook about eLearning from an LMS company, offering the latest guide to innovative instructional design. I thought it was worth taking a look, because maybe they had already written what I was about to write, and I was wasting my time.

But alas, no. What I found was another in the series of well-stated pitches for the ADDIE model, and pages of recommendations for how to use color, how to design good navigation controls, and how to write good scenarios to add to a course to make it more “interactive”. All leading up to a very nicely written explanation of why that company’s LMS was the ideal solution for elearning. Sighting research and strategies from 30 years ago, the innovative guide was a carefully crafted marketing piece, designed and presented not to innovate eLearning, but to support the traditional eLearning market that fits the company’s LMS product.

It was a fine marketing piece, and a perfectly find thing to present to support LMS sales. But it clearly did not meet the challenge of presenting anything innovative about elearning, or suggest anything that might help address the very real challenges facing eLearning today.

So, I deleted the thing and went back to my writing. Here is a bit of what I wrote:

When was the last time this happened?nonext-button

You were talking with a client to try and resolve a problem when suddenly everything stopped. Nothing moved. There was no sound. The world just froze. Then you notice the little button on the clients desk that said “Next”. You reached over and touched that button and everything suddenly sprung into action again. Until it stopped again, and that little button began to glow.

And when was the last time this happened?

You were in charge of a project and you got a message from one of your team with a question about a key issue. You responded with as clear of an answer as you could send. A few seconds later you got a message letting you know that your response earned 8 out of 10 possible points, and then displayed a nice little leaderboard graphic showing you how many badges you had earned so far this week.

And when was the last time this happened?

You were preparing for an interview for a new role which required mastering a lot of new terminology and a lot of new procedures. As the interview began, the person across the table pulled out a little whiteboard with a little road map drawn on it and said, “Ok, I’m going to give you a word, and each time you can give me the correct definition, we’ll move this little car down the road. If you get all the way to the big building at the end of the road, you get the job.”

When? I’m guessing never. That’s not how things work in the real world. So, why is that the way we try to prepare people to be successful?

– Navigating through a conversation with a client is determined by the choices we make about what we say, and how the client responds to those choices.

– The results of our leading a team are seen in the results the team creates, and how well we accomplish the goals we were given, together.

– And to show you understand a role you need to be able to make key decisions and apply key concepts, and not just be able to recite definitions.
TL Logo

I am writing about TranceFormational Learning®, and how TL provides a different way of thinking about learning, wherever that learning takes place. TL believes that it is time to rethink how we design learning and training activities, and offer our learners something more authentic that can better prepare them to apply their learning in the real world.

TL was not designed to support practices and products. TL was designed to help learners learn.

More soon…

My brief history of education in Second Life:

Phase 1: A small number of educators were amazed at the possibilities of 3D space, and spent hours learning the skills needed to create activities that were new and exciting.

Phase 2: Huge numbers of educators entered Second Life, many of whom were looking for the next big thing they could incorporate into what they were already doing, and rather than spending hours learning skills, they complained about “learning curves”.

Phase 3: Huge numbers of educators announced that Second Life was a failure at innovating learning, and went off in search of the next big thing they might try. Meanwhile, the other educators continued their learning and creating.

Phase 4: (tomorrow) Educators in Second Life discovered the real potential of Second Life and 3D space to enhance learning, and are creating activities that are engaging learners in ways not possible before. NOTE: However, these educators are keeping rather quiet about it, because they really don’t want all of those complainers coming back and bring us all down again.

Re-thinking Learners…

We met while I was visiting my dad in the hospital. I was standing in the hall when the guy walked by, paused, told me the corniest joke (straight from Vaudeville), and shuffled on down the hall. After his third pass, we ended up in conversation, and after a while we discovered that we were both guitar players. As is always the case, we ended our visit by saying, “We need to get together and play sometime!”


It’s what guitar players say when they first meet.

Over the next few weeks, the 84-year-old joke-teller went through some difficult times, including an early morning “Code Blue”. I kept in touch over the weeks, but was truly surprised to get a call just a few weeks ago, asking if I was ready to get together and make some music. Along with surprised, I have to honestly admit there was some hesitation. Saying, “We need to get together and play sometime!” is the standard statement, but it’s rare that anyone actually follows-up on it. While both people may play guitars, the odds are high that they play very differently. So after agreeing to get together, I sat back and thought about all of the times I had sat down with other guitar players and we ended up pretty much just trying a few things, complementing each others’ “style”, and thinking about how to get the heck away and do something else.

So, I will honestly admit that as my wife dropped me off at his house last week to “play guitars” while she went shopping, I made her promise to be back to get me in an hour. I figured we could find an hour of “something” to do with two guitars.

We sat down with guitars at the ready, and I suggested that he “play something”, and I would see where I might “jump in”. I was not hopeful.

Let me just say…that over the next hour I discovered that while he was now an 82 year-old joke-teller, he spent most of the rest of his life as a leading jazz guitar player, going all the way back to playing in his dad’s dance band at age 14. Though his fingers complained more now, I sat in humble-awe as he took that 50 plus years of professional jazz guitar playing and laid it out right in front of me. I joined in, and quickly pulled out my phone to start the recorder…something was going on here that I did not want to forget.

My wife did come back in an hour, and we all then sat and played for another hour, before packing up the guitars and promising that we would most certainly do this again.

As I drove home, I began thinking of other times that I had completely miss-judged someone. There was the time I was the “trainer”, sitting at lunch with a guy who was there to be “trained”. As we talked, I learned that he hadn’t always been in the role he was training for. He once flew in the Air Force, and had been shot-down during a bombing run, was lost in enemy territory for two weeks before sneaking out with the help of the underground. I tell you, when the lunch break was over, I looked at my little group of “trainees” very differently. I had forgotten again.

As learning designers, whatever approach we use, we always do our learner or audience analysis to identify the “types” of learners we will be designing for. The goal is to make sure the learning activity “fits” the audience. But it’s these experiences with my guitar player and my pilot that I am reminded that it takes more for me to create learning that truly “fits”. Though I may never know the full story of the individuals I design learning for, I see my real challenge to be creating activities that make it possible for each of those learners to find the activity meaningful…to find a way to relate it to their “real” self.

It comes down to the language we use, the ability to create multiple paths to completion to allow each learner to find their best way, and using authentic experiences and assessment, rather than a canned “presentation” that is designed to be “navigated” through. The goal is to design and create learning that gives the learner the space to place themselves inside it…and have an experience that has meaning in their world. When that happens, learning happens.

Whether I am leading a face-to-face group, or sitting at my computer designing a learning activity for learners I will never see, I find myself wondering just “who” this learner is that I am creating for; who they are “really”? how can I create something meaningful for them? That one learner at a time.


Personal Adventure


We have been slow to update our site for a while, and here is one of the reasons why. Along with helping our clients achieve their goals for eLearning, we have been finding the time to work on some of our personal goals for developing new approaches to eLearning, one of which is the online, virtual 3D environment technologies.

Over the holidays, we hope to publish our early prototype of a highly interactive 3D learning activity based on topics of life in the first century wilderness. Using tools like Unity 3d, and working with our archaeology and history friends, the goal is to create an authentic environment that learners can walk around in and explore, chatting with in-world characters, and get a multi-sensory introduction to the key learning objectives. Its not a “game”, though we like games too, but this activity uses the powerful tools and design approaches of good “games” to create the same type of immersive experience.


Whether a first century desert, the office boardroom, the shop, a home visit, or the hospital hallways, we believe online, 3D learning is an option worth exploring! It’s our own, personal adventure.

First “Formal” Results of TL in Action

We are very excited to report the initial results of how our TranceFormational Learning (R) approach to designing learning can impact the learning experience itself. This information is based upon a course redesigned with TL and offered for the first time from April to August of this year. This is an undergraduate, fully online course using Blackboard.

We just finished the first full implementation of this new online undergrad course design for an East coast university in mid August. We used a traditional LMS, followed the traditional rules and policies of the school, and used the traditional technologies students had at home. First review of the data shows that interaction in the online discussions increased from an average of three per student per week (the usual post one, respond to at least two), to an average of 17 per student per week. Length of posts went from an average of 3-5 lines, to 23 lines per post. Every post reviewed so far was on-task, and expanded the discussion. Final course feedback from learners supported the findings, with very positive feedback from all learners.

The key? We focused on the “experience” the learners had throughout the course. We borrowed from the elements of good game design, and designed the course experience so it engaged learners both cognitively and emotionally. The course was not “about” the content objectives, but the course was an experience “of” the content objectives.

We now have legitimate first evidence that TranceFormational Learning(R) works, and can be used in a learning situation, anywhere, with the only added cost being the creativity of the course creators. Most exciting to us is the fact that this first course includes only a few of the design features of TL, and is already showing such strong impact on the learning experience.

We are now monitoring the second offering of this course, as well as the initial offering of two more TL-designed undergrad courses at the same school. As we monitor these courses, we are also looking for courses that are currently using online, 3D virtual environment technologies that we will revision using TL. Our belief is that, when used effectively to enhance the learner “experience”, the use of virtual environments has the potential to create learning activities significantly more effective than were possible before virtual technologies.

More details coming soon!

John Jamison, ImagiLearning, Inc.